You have probably noticed how your size can vary depending on the clothing brand and store. Sometimes the size of the tag can vary up or down three or four steps. It is therefore not always so easy to shop for clothes online. Especially if the weight tends to vary up and down. If you are to succeed in choosing the right size, you must remember to compare your measurements with the store’s size chart.
In this post, I’ll tell you what you need to consider. I will tell you and show you how to take your measurements and I will show you how you then determine your size and how you succeed with your purchase. Many customers have requested guidance and here it comes, go ahead!
Measure your body and determine your size
Here in our size guide where we show you how to take your measurement, you decide your size and how to successfully manage your purchase. When choosing tops, take a soft measuring tape and measure A your bust circumference. When choosing bottoms, measure B your waist circumference and C your hip circumference. When choosing A-shaped clothes, you don’t have to be so specific with the measurement of the hip, because A-shaped models are wider at the bottom.
A Bust
Measure at the highest point of the bust, on top of your bra. Make sure that the measuring tape is in a horizontal position all the way, and in the back. Do not tighten the measuring strap too tightly.
B Waist
Measure at belly bottom height or exactly where your ribs end. Make sure that the measuring strap is in a horizontal position all the way and in the back. Do not tighten the measuring strap too tightly.
C Hip
Measure the widest point of the hip. Make sure that the measuring strap is in a horizontal position all the way all the way in your back. Do not tighten the measuring strap too tightly.
Compare your measurements with the measurements in the size chart below. Choose the size that most closely matches your measurements.

Now you can go shopping!
We have listed the dimensions of most clothes, you will find it under “Details” under the product description. These measurements are measured unstretched, unless otherwise stated. Depending on the model, the dimensions of the sizes vary. The measurements grow in scope approximately 12 cm per size.
Please note, that most of our fabrics are very stretchy, sometimes they stretch as much as 20 cm.
The long-sleeved Beata tunic in polyester is very stretchy, as is the Michelle tunic.
The Petronella viscose shirt does not stretch at all and neither does the Maya chiffon cardigan.
In between two sizes?
Remember to look at the material – it can affect the choice of your size! Polyester and viscose are materials that stretch a lot. Cotton stretches a little and linen and chiffon do not stretch at all. The more elastane there is in fabric, the more it stretches.
Are you between two sizes and the fabric is stretchy? – Choose the smaller size.
Are you between two sizes and the fabric is dull, i.e., it does not stretch at all? – Choose the larger size.
Do not let the number on the note determine your self-image and your actual size.
You are so much more than a number! Look in the mirror, see how the clothes fits. Does it feel good? Do the clothes feel comfortable?
See Marie show some examples below (only in Finnish and Swedish):
Hugs, Marie